KBC offers a wide range of business services…
I am often asked, ‘So Kevin what exactly do you do?’ Apparently, there is still a little mystery about exactly how we PR folks fill our workdays. Here is my answer for 2023.
I help my clients tell their stories.
Every community, company and organization have audiences they need to connect with and inform. I am there to help my clients figure out who they need to connect with, why they need to connect with them and then we determine what information and stories they should share. We also discuss when the information and stories should be shared and how best to share the information and stories.
I help my clients build relationships.
After 20 years of KBC, I can state without hesitation that at the end of the day, one of the most important indicators of success for every client is the state of their relationships. Whether it is the relationship with employees and contractors (internal) or the relationships with key audiences or stakeholders (external), each is important for success. I’ve spoken dozens of times with communities, companies, and organizations about the ‘next best Great Idea’. When I ask them, what work they have done to develop excellent working relationships upon which to pursue this ‘next best Great Idea’ they often look at me with a blank stare and ask me to explain what I am talking about. I’m always happy to do so of course and I always quote the leader of a successful mega-project in BC who often states, “We built relationships before we started building the project”. I couldn’t have said it better myself.
I help my clients with media.
While some communities, companies and organizations get anxious at the thought of having to engage with the media, I always say ‘Embrace the opportunity to share your stories and enjoy the moment!’ I worked in radio news for 10.5 years and nine years of that with CBC Radio News. Journalists play a very important role in society and I continue to respect and support them whenever possible. Excellent working relationships with the media are as important to most communities, companies and organizations as relationship are with other stakeholders. And, just like life itself, there are good media days and then some you wish you could do over. My advice for the past 20 years has been ‘Call for help when it comes to working proactively with the media!’ And, in most cases my clients have been glad they did.
I help my clients with PR & Comms Plans, Marketing, Digital and other services.
I have said repeatedly for the past 20 years, ‘No Plan, No Progress’. I get that today’s world turns in real-time and that things can happen quickly. But the need to respond quickly and pivot fast in response to a PR or Communications challenge does not discount the value of having a strategic PR & Communications Plan or a MarComms (Marketing & Communications) Plan to guide your community, company, or organization for the year. In fact, I would argue that in today’s world, the ROI (Return on Investment) of a good PR/Comms or MarComms Plan has increased in value. Why?
Because it is so easy to get caught up what’s ‘trending now’ and lose sight of your PR, comms and marketing goals and objectives for the year. What’s ‘trending now’ will often change in 15 minutes. Yes, there are the examples such as the Covid-19 pandemic that changed our world remarkedly for 2+ years. We all had to learn how to do things differently. But for the most part, headlines come, and headlines go. What stays the course and continues to provide excellent value is a strategic, well-designed, cost effective PR, comms and marketing plan that describes the work to be done over a one-year period and what value and benefits that work with bring to the community, company, or organization.
And, when it come to my clients needing marketing, digital, design, video, photographic, livestream and online services, I work with several talented friends who excel in delivery of these services.
